As a leader in sales management software, CallidusCloud was an authority in pretty much everything “sales” related. Except one: selling themselves. We came in, and within 3 months, delivered a new brand strategy, as well as a new brand architecture reorganizing a confusing array of product offerings. We also designed a new logo, and a verbal and visual identity system along with a set of brand guidelines.
CallidusCloud wanted a video that would set the tone for their C3 conference in Las Vegas. We created a video that really woke the crowd up.